On November 17th 2020, SFC Markets and Finance made its debut. On January 10th 2024, we welcome the celebration of the 500th episode.

Over the past three years, SFC Markets and Finance has closely followed international events, financial hotspots, and market trends, consistently connecting with top investors, renowned economists from both China and abroad, as well as scholars from prestigious universities. The program has covered top institutions such as Bridgewater, Moody's, S&P, Goldman Sachs, UBS, Credit Suisse, NYSE, and Swiss Exchange, bringing an international perspective and global wisdom to China, in the meantime, telling China's story to the world.

Moreover, SFC Markets and Finance has interviewed nearly 1,500 guests, with approximately 200 overseas interviewees. Its Weibo topics have been read over 100 million times, and its overseas account, Finance World, obtained over 2 million followers. More than a hundred episodes have been re-posted by authoritative experts, scholars, and professional institutions, making it a first-class domestic and international professional financial program, enhancing China's voice and influence in the field of international communication.

What's more, SFC Markets and Finance has continuously innovation, launching exclusive all-media interviews such as Global Bay Areas Talk, SFC Outlook 2024: Seeking New Opportunities and High-end Interviews of the Tenth Anniversary of the Belt and Road Initiative etc. These interviews analyzed global economic development trends and conveyed objective voices to the world.

On the occasion of the 500th episode, SFC Markets and Finance officially set up its official account on social media platforms such as LinkedIn, WeChat, Douyin, Bilibili, and Kuaishou. It is exploring new ways for financial programs to "go abroad" and "become popular," bringing more fresh and professional in-depth analysis to audiences domestically and abroad.

Southern Finance Omnimedia Corp. (SFC) is one of the largest provincial-level integrated media groups in Guangdong. Its core businesses include media, think tanks, financial data and transactions. With its headquarters based in Guangzhou, SFC has established correspondent stations in Beijing, Shanghai, Shenzhen, Hong Kong and London, and is capable of reporting global financial news in a timely manner. SFC operates almost all forms of media, covering newspapers, television, radio, news websites and other digital media platforms, with a combined viewership reaching 100 million.

As a masterpiece of media integration of SFC, SFC Markets and Finance will continue its mission of "dialoguing with global economic authorities and telling China's story", actively participating in the creation of an international financial communication system, and continuing to tell China's economic story, the story of the Greater Bay Area, and the story of Guangdong's economy in the midst of centennial changes, contributing to enhance China's international communication capabilities.